Trend Plus 2027
English working title. Korean title: 트렌드 플러스 2027.
World rights excluding Korea are available. English synopsis, sample translation and full Korean text on request.
About this book
Time becomes more valuable than money, and the ability to slow down a privilege. The more abundant life becomes, the more people desire scarcity; the more AI there is, the more valuable it is that a person made something. Gen X, now in their fifties, are rising as a new consumer group of “young seniors”. The first book in a full renewal of the Life Trend series, published for fourteen years, it reads the desires and opportunities of 2027 through fifteen issues and forty-three keywords.
About the author
Trend analyst and director of the Sharp Imagination Institute, which studies trend insight and business creativity. He has given more than 3,500 lectures and business workshops for Korea’s largest companies, including Samsung Electronics, SK hynix, Hyundai Motor and LG, and for government ministries.
