Emotional Content
English working title. Korean title: 감성 콘텐츠.
World rights excluding Korea are available. English synopsis, sample translation and full Korean text on request.
About this book
What holds someone’s attention within three seconds? Ka Hye-suk, a marketer with twenty years’ experience, organises content production into five stages: decision, launch, orbit, expansion and the long run. With practical tips for Instagram, blogs, YouTube and online stores, she shows how to start without capital and build a personal brand that lasts.
About the author
Marketer and coach who runs Orae Contents. After studying Korean literature and marketing at Ewha Womans University, she worked as an account executive and copywriter at the advertising agency Geumgang Planning and as a marketer at NCSOFT before going independent.
