Gen Z Will Rule the World
English working title. Korean title: 결국 Z세대가 세상을 지배한다.
World rights excluding Korea are available. English synopsis, sample translation and full Korean text on request.
About this book
Who will shape consumption and culture over the next decade? The first book in Kim Yong-seop’s Trend Insight series answers: Generation Z. The first generation to accept robots as family, at home moving between the real and the virtual, for whom fairness is a matter not of justice but of survival — the book sets out thirty codes for understanding them. Whether older generations accept it or not, the author concludes, Korea’s future belongs to them.
About the author
Trend analyst and director of the Sharp Imagination Institute, which studies trend insight and business creativity. He has given more than 3,500 lectures and business workshops for Korea’s largest companies, including Samsung Electronics, SK hynix, Hyundai Motor and LG, and for government ministries.
